Redesigning Your Business Writing for the New Year
There’s something about being on the edge of a new year. There’s a sense of possibility that compels us to look at things from a fresh perspective. It’s a time that lends itself to renewal and renovation.
Like other aspects of professional life, our business writing can benefit from a new-year-inspired overhaul. Service professionals can accomplish this by trying out new channels of content delivery and distribution, including:
It’s long been said that content is king on the Web. But, it reigns offline, too. As Amber Simmons eloquently writes at A List Apart : “[T]he words that shape the page lie at the very center of an engaging visit. If the words aren’t beautiful and meaningful, the sleekest design in the world won’t compensate for it. The body can never replace a missing heart.” When you write helpful material that engages your clients and prospects, you foster the human-to-human connection that makes you stand out in the crowded field of service providers.
For some more ideas on re-designing your business writing for the New Year, take a look at Bronwyn Jones’ article on Better Writing Through Design and this Dosh Dosh post on Using the Right Content Development Strategy. While both pieces address writing for the Web, their guidance applies to your offline endeavors as well.
