Business Communication Basics for Service Professionals in a New Media World
When I started out as a lawyer 16 or so years ago, service professionals who wanted to use their business writing to gain visibility and grow their reputation had a choice of several print platforms, including:
Among other common features, this traditional media group boasts:
Fast forward to 2008. Traditional media is now keeping company with, and losing ground to, a host of new media (also called social media or Internet media) outlets such as:
Real-time community, dialog and interactivity are key markers of this growing media space.
Service professionals looking to (1) build business relationships and (2) direct their marketing communications through new media channels will find solid guidance and practical tips via:
Although a few of these posts target a lawyer audience, service providers working outside the legal profession will also find them relevant and helpful.
- Trade journals
- Newspapers
- Newsletters
- Books
Among other common features, this traditional media group boasts:
- Static content
- One-way communication
- Space restrictions
- Limited distribution
- Gatekeepers
Fast forward to 2008. Traditional media is now keeping company with, and losing ground to, a host of new media (also called social media or Internet media) outlets such as:
Real-time community, dialog and interactivity are key markers of this growing media space.
Service professionals looking to (1) build business relationships and (2) direct their marketing communications through new media channels will find solid guidance and practical tips via:
Although a few of these posts target a lawyer audience, service providers working outside the legal profession will also find them relevant and helpful.
Great list. Thanks.