SEO 101 for Service Professionals
Service professionals who want to enhance their online presence and visibility need to understand the basics of search engine optimization (SEO).
Well-written content that’s relevant and useful to the people you work with and want to work is a cornerstone of any website. But, all that great content won’t do much for you or your business if the major search engines (think Google, Yahoo! and Live Search) can’t find your site.
That’s where SEO comes in. It’s the art and a science of creating Web pages that appeal to human visitors and rank well with the search engines. There are different approaches to SEO. The resources that follow will give you some practical tips and insights on organic (a/k/a natural or non-paid) search engine optimization.
You’ll find a solid introduction to organic SEO in this:
- SEO Tutorial from webconfs.com
- Post from SEO expert Lee Odden on Search Engine Optimization Basics
If you want to build on this knowledge base, you can subscribe to and regularly read the:
To move further along the learning curve and see how you can incorporate SEO into your online business writing, you can refer to:
- Heather Lloyd-Martin’s instructive SEO Copywriting Preferred Practices Guide and e-book on the same subject
- Tom Pick’s excellent roundup of the best articles and blog posts from 2007 on optimizing website copy for SEO
- Karon Thackston’s article on What SEO Copywriting Is … and Isn’t and directive to Stop the Slaughter of Innocent Copy!
